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Med Spa & Aesthetic Clinic Advertising

Med Spa Advertising That
Books Real Patients

Paid advertising is the fastest way to fill your calendar. We're a medical spa advertising agency that runs Meta ads and Google Ads for aesthetic clinics — med spa ads built around creative, targeting, lead capture, and automated follow-up. You provide raw content. We turn it into booked consultations.

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5-7
Days to Live Campaigns
$8-25
Typical Cost Per Lead (Meta)
15+
Booked Consults, Month One
Luxury med spa interior showcasing premium treatment environment
Why Paid Advertising

The fastest way to book patients
is paid ads.

SEO compounds, but it takes months. Referrals are unpredictable. Paid advertising is the one channel where you can turn on patient flow this week. Set a budget, launch the right offer to the right local audience, and consultations start landing on your calendar — fast.

The catch: most med spa ads waste budget on cheap leads that never book. We engineer the full path — Meta and Google ads, lead capture, and automated follow-up — so a click turns into a booked, qualified patient.

  • Campaigns live in 5-7 days — fastest channel in marketing
  • Full control over budget, targeting, and offer
  • Every dollar is tracked to a booked consultation
  • Scales up the moment you want more patients
The Numbers Behind Med Spa Ads

What Med Spa Advertising Actually Costs

No vague promises — real benchmarks. Here's what cost per lead, cost per consultation, and return look like across the two channels that move the needle for aesthetic clinics. For the full math, read our ROI breakdown.

$8-25

Typical cost per lead on Meta (Facebook & Instagram) for med spa offers.

$20-60

Typical cost per lead on Google Ads — higher cost, higher buyer intent.

5-7d

From kickoff to live campaigns — patients can book in week one.

5-10x

Return on ad spend high-ticket treatments deliver when targeting is dialed in.

Cost Per Lead by Channel

Channel
Avg. Cost Per Lead
Buyer Intent
Meta — Facebook & Instagram
$8-25
Demand-creating
Google Search Ads / PPC
$20-60
High intent
Google Local Services Ads
$25-75
Highest intent
Meta Retargeting
$5-15
Warm

Ranges are US benchmarks for aesthetic clinics. Your numbers depend on market, treatment, and offer — cost per booked consultation is what we actually optimize for.

The Channels We Run

Two Channels. One Booked Calendar.

There are two paid channels that consistently book patients for med spas. Meta creates demand. Google captures it. The clinics that win run both — and we manage every dollar across both, end to end.

01

Meta Ads — Facebook & Instagram

Meta is the volume engine for med spa advertising. Before-and-after transformation videos, treatment offers, and qualifying lead forms put your clinic in front of a hyper-local audience scrolling Instagram and Facebook. It's the best channel for visual treatments — Botox, fillers, laser, body contouring, and skin — because the result sells itself. This is where most clinics get their lowest cost per lead.

  • Hyper-local targeting by treatment interest and demographics
  • Instant Forms with qualifying questions — higher-intent leads
  • Retargeting that re-engages anyone who didn't book first time
Learn more about our med spa Facebook ads
Med spa treatment featured in a Meta ad creative
Med spa owner reviewing Google Ads performance on a laptop
02

Google Ads & PPC / Search

Google Ads capture patients at the exact moment they're searching "Botox near me" or "CoolSculpting [your city]." These are the highest-intent leads in the market — people actively shopping for a treatment, ready to book. We run Search campaigns, Local Services Ads, and conversion-optimized landing pages so your clinic shows up the second a patient is looking.

  • Search campaigns targeting buyer-intent treatment keywords
  • Local Services Ads — pay-per-lead, top-of-page placement
  • Landing pages built to convert search clicks into bookings
Learn more about our med spa Google Ads
Our Advertising System

From Ad Spend to Booked Patients

Anyone can run ads. Booking patients takes a system. Every med spa advertising campaign we run is built on four pillars that turn a cold scroll or a search into a confirmed consultation.

01

Creative That Stops the Scroll

The ad is everything. You film raw content at your clinic — we script, edit, and produce scroll-stopping before-and-after videos, offer-driven ads, and copy that speaks to the patient's result, not your process. Weak creative is the number-one reason med spa ads fail. We make creative the strength.

  • Scripting and editing from your raw clinic footage
  • Before-and-after transformation ads that convert
  • Offer-led copy written to book, not just to like
Aesthetic clinic treatment captured for ad creative
Targeting a local audience for med spa advertising
02

Targeting That Reaches Buyers

The best ad shown to the wrong person is wasted spend. We target by location radius, treatment intent, demographics, and search behavior — then layer in retargeting and lookalike audiences. On Google, we bid on the exact buyer-intent keywords patients use the moment they're ready to book.

  • Hyper-local radius targeting around your clinic
  • Buyer-intent keyword targeting on Google Search
  • Lookalike + retargeting audiences to lower cost per booking
03

Lead Capture That Qualifies

A click means nothing until it becomes a qualified lead. We use higher-intent Instant Forms and conversion-optimized landing pages with qualifying questions — so the leads that come through are people who can actually afford the treatment and are ready to book. Fewer junk leads, more real consultations.

  • Qualifying questions filter out tire-kickers
  • Landing pages built to convert search and social traffic
  • Leads flow straight into your CRM in real time
Premium med spa consultation room with modern equipment
Med spa team following up with new patient leads
04

Automated Follow-Up

Most leads never book because nobody follows up fast enough. Our system texts and emails every new lead within 60 seconds, then keeps nurturing until they book. This is the difference between a lead and a patient — and the reason our cost per booked consultation stays low. Read more on our lead generation system.

  • Speed-to-lead SMS & email within 60 seconds
  • Automated nurture sequences until they book
  • No-show reminders to protect your calendar
Who We Work With

Built for Aesthetic Clinics

Med Spas & Injectables

Botox, dermal fillers, and combination treatments — high-frequency, high-margin offers that thrive on Meta and Google ads.

Laser & Skin Clinics

Laser hair removal, IPL, microneedling, chemical peels — visual results that turn before-and-after ads into booked consults.

Body & Weight Loss

CoolSculpting, body contouring, GLP-1 / semaglutide — high-ticket treatments where a single booked patient pays for the ads.

Our Guarantee

15+ Booked Consultations in Month One —
or We Work Free.

We don't hide behind "ad management." We guarantee the outcome. Run our med spa advertising and we'll book you 15+ consultations in your first month — combining the right creative, targeting, and our follow-up system. Miss the target? We keep working free until you hit it. See the full ROI breakdown.

15+

Booked consultations guaranteed in month one

DFY

Creative, ads, lead capture, follow-up — all handled

$0

Risk — miss the target and we keep working free

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What's Included

Full-Service Med Spa
Advertising Management.

Everything you need to run profitable med spa ads across Meta and Google — without touching Ads Manager, writing a caption, or building a landing page yourself. Pairs perfectly with SEO for compounding patient flow once paid is humming.

Meta (Facebook & Instagram) ad management
Google Ads & PPC management
Ad scripting, editing & creative production
Ad copy & offer development
Conversion-optimized landing pages & lead forms
Audience targeting & retargeting setup
Automated speed-to-lead follow-up system
Conversion tracking & pixel / tag setup
Monthly reporting & strategy calls
Common Questions

Frequently Asked Questions

Most med spas run a total advertising budget of $2,000-6,000/month, split between media spend and management. A typical starting point is $1,500-3,000/month in ad spend plus management. Cost per lead ranges from $8-25 on Meta and $20-60 on Google Ads, depending on treatment and market. The right number depends on how many consultations you want to book each month.

It depends on intent. Meta (Facebook & Instagram) ads create demand by putting before/after results and treatment offers in front of your local audience — best for visual treatments like Botox, fillers, and body contouring. Google Ads capture demand from people actively searching "Botox near me." Most clinics get the best ROI running both: Meta for volume and awareness, Google for high-intent searchers ready to book.

Paid advertising is the fastest channel in marketing. Campaigns can be live within 5-7 days of kickoff, and most clinics see their first booked consultations inside the first week. Unlike SEO, which takes months to compound, ads turn on patient flow almost immediately — which is why they're the fastest way to fill a calendar.

Yes. You provide raw video and photos of your clinic and treatments — we handle everything else: scripting, editing, ad copy, offers, landing pages, and campaign management. You never touch Ads Manager or write a single caption. Done-for-you means done-for-you.

Generic agencies burn med spa budgets because they don't know the niche. They don't understand which treatments convert on each platform, how to stay compliant with Meta's healthcare ad rules, or how to structure offers that drive booked consultations instead of cheap leads that never show. We only work with med spas and aesthetic clinics — every campaign is built on what we know already works in the niche.

On Meta, a healthy cost per lead for med spa ads is $8-25. On Google Ads, expect $20-60 per lead because you're paying for high-intent search clicks. But cost per lead alone is misleading — what matters is cost per booked consultation and cost per patient. A $15 lead that never books is worthless; a $40 lead that becomes a $2,000 CoolSculpting patient is a bargain.

We guarantee 15+ booked consultations in your first month. If we miss that target, we keep working for free until you hit it. We carry the risk because we're confident in the system — creative, targeting, lead capture, and automated follow-up working together. You're not paying for ad management and hoping it works.

Visual, results-driven treatments perform exceptionally well on Meta: Botox, dermal fillers, laser hair removal, body contouring, CoolSculpting, microneedling, and skin treatments. Before-and-after transformation content is the single highest-performing ad format in the niche. If your treatment has a visible result, Meta ads will book patients for it.

No call required

Not ready to book a call? Get a free growth plan.

Tell us a bit about your clinic and we'll put together a free, no-obligation game plan to book you more consultations — then reach out with it. No pressure, no pitch.

  • Where you're leaving consultations on the table
  • The fastest wins for your clinic right now
  • Exactly what we'd do in your first 30 days

We'll never spam you or share your info.

✓ You're all set.
We've got your details and will reach out shortly with your free growth plan.

Ready to Fill Your
Calendar with Booked Patients?

Book a free 30-minute strategy call. We'll map out exactly which med spa ads to run, what to spend, and how many consultations you can expect — then tell you if we're a fit.

Book Your Free Call Today

No obligation. No pitch deck. Just a real conversation.