What is a good ROAS for med spa marketing?

Most med spas with a proper system see a 3-5x return on ad spend within 90 days on first-visit revenue, and far higher once patient lifetime value is included. Because an aesthetic patient is worth $1,200-5,000+ over their lifetime, a campaign that looks break-even on the first visit is often 10x+ profitable over a year.

How much should a med spa spend on marketing?

The common benchmark is 7-10% of revenue, weighted toward paid acquisition while scaling. A typical single-location med spa runs $2,000-6,000/month in total marketing, with $1,500-3,000 of that in ad spend. Use the calculator to model what a given budget could return for your clinic.

What is the average cost per lead for a med spa?

On Meta (Facebook and Instagram), most med spa offers run $8-25 per lead. On Google Ads, expect $20-60 per lead because you're paying for high-intent search clicks. Cost per booked consultation and cost per patient matter more than cost per lead alone.

How accurate is the med spa ROI calculator?

It's a projection based on the inputs you provide — ad budget, cost per lead, conversion rates, and average patient value. The defaults reflect real med spa benchmarks, but your actual numbers depend on your market, offer, and especially your lead follow-up speed. Treat it as a realistic model, not a guarantee.

Med Spa Marketing ROI Calculator (Free Tool)

Your numbers

Monthly ad budget what you'll spend

Cost per lead Meta $8–25 · Google $20–60

Lead → booked consult rate typical 25–45%

Consult → patient rate typical 40–60%

Average patient value first-visit revenue

Your projected return

13.1×

Return on ad spend

150

Leads / month

Booked consults

New patients / mo

$39,375

New revenue / mo

$114

Cost per patient

$472K

Annualized revenue

Projection based on your inputs and typical med spa benchmarks. Real results hinge on your offer and how fast you follow up with leads — speed-to-lead is the single biggest swing factor. This is a model, not a guarantee.

Want these numbers to be real?

We build the system behind this math — ads, offer, and speed-to-lead follow-up — and guarantee 15+ booked consultations in your first month, or we work free until you hit it. Get your projection plus a custom plan emailed to you.

How the Med Spa ROI Calculator Works

This calculator turns an ad budget into the numbers that actually matter to a med spa owner: booked consultations, new patients, revenue, and return on ad spend. It walks the same four-stage funnel every paid campaign runs through — and the defaults are real benchmarks, not optimism.

Leads = ad budget ÷ cost per lead. On Meta, med spa offers typically run $8–25 per lead; on Google, $20–60.
Booked consults = leads × your lead-to-consult rate. This is where speed-to-lead lives — clinics that respond in under five minutes convert far more of the same leads.
New patients = consults × your consult-to-patient rate, which combines show rate and close rate.
Revenue = patients × average patient value. We use first-visit revenue; lifetime value is usually multiples higher.
ROAS = revenue ÷ ad budget. Anything above 3–4x on the first visit is healthy for a med spa, and it compounds with retention.

What's a Good ROAS for a Med Spa?

Most med spas with a real system see 3–5x return on ad spend within 90 days on first-visit revenue alone. But the first visit understates the truth: an aesthetic patient is worth $1,200–5,000+ over their lifetime. A campaign that merely breaks even on visit one is often wildly profitable across a year of Botox, filler, and treatment packages. That's why the smartest clinics measure cost per acquired patient against lifetime value — not against a single transaction. For the full breakdown, see our med spa marketing ROI guide.

The Number That Breaks the Whole Model

Notice how sensitive the results are to the lead-to-consult rate. That single slider is mostly decided by one thing: how fast you follow up. Roughly 78% of patients book with whoever responds first, and leads contacted within five minutes convert at multiples of leads contacted an hour later. You can double your patients from the same ad budget without spending an extra dollar — just by fixing follow-up. It's the core of our speed-to-lead system.

Turn the Projection Into Reality

A model is only useful if someone executes it. That's what ScaleHaven does — done-for-you med spa advertising with the offer, creative, and automated follow-up that make these numbers real, backed by a 15-consultation month-one guarantee. Want to know where your current marketing stands first? Take the free med spa marketing scorecard.

Ready to Make the Math Real?

Book a free 30-minute strategy call. We'll pressure-test these numbers for your market and show you exactly how we'd hit them — then tell you if we're a fit.

No obligation. No pitch deck. Just a real conversation.

Med Spa Marketing ROI Calculator