Med Spa Marketing That Books Patients, Not Just Leads

Done-for-you Meta Ads, Google Ads, SEO and web design for med spas, run by someone who grew a clinic before he ran an agency. Leads book into the system you already use. Nothing to install.

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Full calendar one month. Quiet the next.

Most med spas grow on word of mouth and Instagram until they stop growing. Then an agency shows up with a new CRM, a discount funnel and a dashboard nobody opens. Six months later the calendar looks the same and the front desk has one more login to forget.

  • Patient flow that swings with the season and the referral luck
  • Agencies that sell software instead of booked patients
  • Discounts that pull in price shoppers who never rebook
  • No time to learn Meta, Google and SEO on top of running the clinic

Med spa marketing has three jobs.

Get found by the patient who is already looking. Get chosen when she compares three clinics. Get booked before she closes the tab. Every channel we run does one of those jobs, and the dashboard shows which.

01

Get found everywhere a patient looks.

Google search, the map pack, and now ChatGPT and Gemini. SEO and local search put your treatment pages and your Google Business Profile in front of the patient typing "Botox near me" tonight, and Google Ads cover the searches you cannot rank for yet.

  • Treatment and location pages that rank in your city
  • Google Business Profile tuned for the map pack
  • High-intent search ads with pages built to book
02

Get chosen over the clinic down the street.

Patients trust people, not logos. On Meta we put your injectors and your rooms on camera, build one named offer around your hero treatment, and qualify every lead with a few questions before it reaches you. You film on a phone. We script, edit, launch and optimise.

  • Providers on camera, in your clinic, on the treatment
  • A named offer instead of a discount
  • Lead forms that ask about treatment, timing and budget
03

Get booked into the calendar you already have.

Every lead routes to your front desk the second it comes in, by email or Teams, and sits in your dashboard. Hot leads book themselves from the thank-you screen into your existing booking page. Your team works the rest with our speed-to-lead playbook. No new software, no migration.

  • Instant lead routing to the people who answer the phone
  • Self-booking straight into your current system
  • Scripts and a response-time standard for the team

What you'd see every morning.

Every client gets a live dashboard for every channel we run. This one runs on example data for an example clinic, so you can see what a med spa sees before you book a call: booked consultations, cost per booking and revenue, by month and by campaign.

Lakeside Med Spawith ScaleHaven

Example clinic, example data. Updated this morning at 8:12 AM.

Booked consultations, last 30 days95

Up 14 on last month

Cost per booking$132

Target $150

Revenue collected$39,400

From the clinic's board

Return on ad spend3.1x

Revenue over spend

Ad spend$12,600

All campaigns

A booked consultation is counted once, when your front desk marks it on your board. Clicks and form fills are never counted as bookings.

Booked consultations by monthExample data
Leads by campaignExample data
Meta Ads results by month, example data
MonthAd spendLeadsBookedCost per booking
Last 3 months
October$12,60042495$132
September$11,90037482$145
August$10,40031868$153
3 month total$34,9001,116247$142
Where last month's $19,900 in ad spend wentExample data

Built around the treatments that pay the rent.

Every med spa has a hero treatment. We find yours, build a named offer around it, and run the whole thing: the campaign, the page, the lead form and the routing into your booking system. Then we add the next one.

Botox and injectables

The gateway treatment and the one most clinics discount by reflex. A named new-patient offer brings the right patient in and keeps your margin intact.

Laser hair removal and skin

Package treatments with a long patient life. We sell the series, not the single session, and time the campaigns to the spring and summer peak.

Facials, peels and microneedling

Low barrier, high rebooking. The right offer here fills the quiet days and feeds the injectable chair later.

Body contouring

Higher ticket and a longer decision. Patients need to see the room, the device and a provider explaining it before they book a consult.

GLP-1 weight loss

Strong demand and strict ad rules. We write the creative to pass review and build the intake so your team only talks to patients who qualify.

Memberships and rebooking

The cheapest patient to book is the one you already treated. We build the offers and pages that bring her back on a schedule.

Numbers from med spas we actually ran.

$28,000 First-visit revenue in 30 days

A Texas med spa, Google and Meta from day one on about $2,500 of ad spend. An 11x return and about $50 per new patient. Named offers on Meta, high-intent search on Google, every lead routed to the front desk.

$12,500 Month-one revenue from a $1,000 ad budget

A GTA med spa with one curated PRP offer: 100+ leads at about $10 each, 10 consultations, 5 packages sold. Image ads only, no video.

We learned this inside a clinic, not an agency.

John Blackwood grew up in a cosmetic clinic. He ran its marketing while it grew into one of the largest in its region and sold to a private equity firm. ScaleHaven runs the same plays for med spas that cannot hire a marketing department.

Read the full story
John Blackwood inside the clinic his family started

Done for you, start to finish.

You film on a phone and answer the leads. We do everything in between, and you can watch it happen on your dashboard every morning.

Ad scripts, editing and copy for every campaign
Meta and Google campaigns managed and optimised weekly
Lead forms with qualifying questions
Landing pages and treatment pages built to book
Google Business Profile and local SEO
Instant lead routing to your front desk
A speed-to-lead playbook and scripts for your team
Zero integration: leads book into the system you already use
A live dashboard for every channel
A direct line to John, the founder

Med spa marketing guides

What we run for you.

Questions med spa owners ask first.

What does a med spa marketing agency actually do?

It depends on the agency. Most sell one channel or one piece of software. We run the four things that get a med spa found and booked: Meta Ads, Google Ads, SEO with local search, and the website itself. We write the scripts, edit the ads, build the pages and lead forms, manage the campaigns every week, and route every lead straight to your front desk. You see all of it on a live dashboard.

Which channel should a med spa start with?

If you have a hero treatment and a provider willing to be on camera, start with Meta Ads. It brings volume fastest and the named offer does the selling. If patients in your city already search for your treatments, run Google Ads beside it from day one. SEO is the compounding layer: it takes a few months to build and then keeps paying. On the call we look at your market and your calendar and tell you which order makes sense for you.

How much should a med spa spend on ads?

Most of our clients start between $1,500 and $3,000 a month in ad spend, paid directly to Meta and Google, and scale once the cost per booked consultation is clear. Our fee is set on the call because it depends on the channels you run. We never mark up ad spend.

How fast will we see booked consultations?

Meta and Google campaigns usually produce their first leads in the first week or two after launch, and the first month shows the pattern: cost per lead, show rate, cost per booking. SEO and local search take three to six months to move and then compound. We tell you which is which before you start, so nothing is a surprise.

Do we need new software?

No. Leads book into whatever booking system you already use, and the lead details land in your inbox or Teams the moment the form is sent. No CRM migration, no calendar change, no new login for your front desk.

Who follows up with the leads?

Your team does, and we make that easy. Every lead routes instantly to your front desk and sits in your dashboard, so nobody waits. Hot leads can book themselves from the form's thank-you screen straight into your calendar. We give your team a speed-to-lead playbook and scripts for each treatment, because a call in the first five minutes books far more than a call the next morning.

Do you work with new med spas?

Yes, if three things are in place: a licensed provider, a booking system, and one treatment you want to be known for. If you are still deciding on the treatment, read our guide to the first 90 days of med spa marketing first, then book a call and we will plan it together.

What are the contract terms?

Engagements start with a three-month commitment, then renew in rolling three-month terms. The first month is setup and launch; months two and three are where the campaigns settle and the numbers become predictable. You get a live dashboard for every channel from day one, so you always know where the money goes.

Do you work with med spas in Canada and the United States?

Yes. We work with clinics in both countries. US clients are billed in US dollars and Canadian clients in Canadian dollars.

What makes ScaleHaven different from other med spa marketing companies?

Four things. John ran marketing inside a cosmetic clinic before he ran an agency, so the plan starts with your calendar, not a channel. We put your providers on camera instead of stock footage. Leads book into the system you already have. And you talk to John, the founder, not an account manager.

Questions first? Tell us about your practice.

Not ready to book a call? Tell us about your clinic and what you want help with, and John will reply within one business day. No pressure, no spam, no sales sequence.

John reads every message. We never share your details.

Ready for more patient consultations this month?

A free 30-minute call to get your clinic more visible: where your patients are looking today, what we would run, and whether we are a fit.

Book a call John BlackwoodYou'll talk to John, the founderAbout the plan for your clinic.